Is reading the ultimate way to percolate things or does watching something help to retain it for a long time and understand it properly?! It indeed is an age-old topic of debate and endless discussions. We live in a world where both these habits exist and are followed abundantly by numerous people.
Both activities have their own pros and cons. In this blog we will talk all about it and also the importance of the power of attention.

Reading Or Watching – Which one is better!

The Pace

Reading is for people with patience. The ones who can sit and concentrate their brain on the words and can try and percolate the meaning of the language. On the other hand, watching something is a quicker process as our eyes perceive things and send direct signals to our mind. Reading is rather a gradual process and usually takes more time than watching.

The Current World

We are a generation of having things at a faster rate, be it the food we order or that picture we need to download or that information we load online, we need everything at the click of a button. The fast pace is the resultant of the intense high-tech technology and the competition it brings along. Everyone wants everything sooner with no buffer time.
Asking such a generation to read quietly in a corner and gather information may be difficult. As a result of this fast-paced world, the attention span of an average individual has reduced to a considerable extent.
In such scenarios reading doesn’t help and you need pictorial/graphical/video representation of the things as it renders more information in a short duration of time.

The Vitality Of The Explainer Videos And The Attention They Are Able To Obtain

It is all about having more visitors, having more likes or hit on your channel or profile. Explainer videos do this task in the best possible way. Hence, they are the best way to increase your ranking.
Conversion – The explainer videos cater to the short attention span of the audience and hence are able to grab more eyeballs in a short duration. This, in turn, increases the visits and the hits and thus indirectly increasing the conversion rate.
Clear Cut Idea – Videos give a clear-cut idea about the message you want to convey about your brand or your product. This leaves no room for confusion. Explainer videos specify the objective of the whole venture in a crisp and direct fashion.

Better Ranking – Web and social media pages with more video content definitely rank better than those with more textual content.
As we have established the vitality and prominence of watching over reading and the dominance of the explainer videos on the current scene, it is very important that you choose the correct team to create these videos.
We at Creative Splash believe in providing the visual communication services of paramount quality. Being the best explainer video company in Pune we are also a great animated explainer video company in Pune.

It’s all about how you depict it visually, so make sure you make a lasting impression!