Pebbles Urbania
February 21, 2025 2025-02-21 11:18Pebbles Urbania
Pebbles Urbania- A sequence of homely homes!
Pebbles Urbania is mapped at Bavdhan and has set a benchmark for beautiful, spacious, and well-designed homes nestled in green surroundings. Loaded with amenities like indoor and outdoor recreational activities, healing gardens, amphitheatre, clubhouse, and much more, Pebbles Urbania makes living no less than a celebration.
Creative Splash and Pebbles Urbania decided to build a great video for the site and sight. The client shaped homes that shape lives and we captured the essence of it in audio-visual form and presented it using eclectic creative techniques. When we jumped on the ride to make the project a wonderful visual journey, we were thrilled and delighted to work with such a development scheme!
The Challenge
Pebbles Urbania was a project covering a huge area and yet managing to add a special touch in every corner of the plan. With multifarious USPs like ample space and recreational activities right in one of the best parts of the city, with all facilities in close proximity, it was a task to cover all the goodness that Pebbles Urbania in a handful of frames. The mission was to cover all the aspects in minimum time.
The Provision
We came up with the idea of making 3 films with 3 approaches-
Explainer Video
From the initial stage, we thought of this project as a medley of 3D, drone shoots, camera tracking, and superimposing elements. The output didn’t differ from the blueprint as well! With all these techniques, the video that came to our timeline was an Explainer Video- a 2-minute tour that took the viewers through the lanes of unique features of Pebbles Urbania.
Connectivity Film
Amidst the hustle and bustle of the city, comfort seemed to be really far. Pebbles Urbania resolved the issue. To flaunt this, a ‘connectivity film’ was made that leaned towards the perks of the location. Here, we took complete liberty to innovate, express, and communicate. With our cameras flying in the sky and capturing the surroundings, and our tracking skills waiting to be unleashed, this connectivity film was no less than an exciting voyage!
Ahead of that, the specs of the location were shown and the markers popped up indicating the closeness to comfort and amenities like schools, industrial hubs, hospitals, and elementary connections to other parts of the city.
Tracking points for superimposing graphics on the footage.
Using VFX, Camera Tracking and Motion Graphics, a short video clip was made that took the audience on a walkthrough. We incorporated typography and 3D graphics as well to enhance the feel and look of the scene. This wide array of shooting and editing techniques complemented the script that was penned and the output of all these efforts was indeed a joy to look at!
The film lived up to the purpose- flaunting the topography and the amenities it had to offer!
Concept Advertisement
When kids are happy, everyone is happy. Agreed, but when kids are growing at Pebbles Urbania, the kids are the happiest! The concept advertisement did its job and helped in showing what a ‘home’ is. The story tracked and trucked the little girl that narrated a day in her life.
Our motto was fixed at showing the world through innocent eyes. She looked around to find her grandmother’s Tulshi Vrundravan right at the home- indicating spacious houses and immediate connection. When looked at from another angle, it also invited happiness and traditions to roam freely within the home. Positivity was the hero here.
Next up was her grandfather who claimed to step downstairs for a ‘morning walk’ and instead came home straight for lunch. Indeed, he found his friends and the group found a space where everyone would enjoy!
The next scene followed the trails kids left in the park while they were relishing every bit of their childhood. Sandpits, slides, and play areas for kids were highlighted. Not only that, but it also revealed that the planning and blueprint of Pebbles Urbania were perfect for all age groups- right from kids to the elderly.
As this was a Television Commercial, we were bound to a 1 minute timer, and in mere 57 seconds, 24 hours were displayed exhibiting nothing but pure joy. Pebbles Urbania is a citadel of comfort and this film captured the essence really well.
The camera shooting showed the actual site and assured the audience of the best quality of society. While shooting, we were alert to the vibrancy of the place and yet we managed to plant their brand colours throughout the film, without making it too harsh and obvious.
The Outcome
3 films; 3 perspectives; Infinite impressions.
We made 3 films for the client and each one turned out to be special in its own way. Concept Advertisements and Television Commercials made their way into the hearts of people, and the same people paved their way to Pebbles Urbania. The location, planning, construction, offerings and other facilities were clearly showing themselves in the videos and this helped the client to turn their potential customers into sales!
