Chitale Dairy- Life begins with milk!

Our first video showed off an aesthetic and eye-pleasing animation style. Stop-motion animation has been one of the oldest forms of animation. Manual animation of every element is the highlight of this one. We achieved the traditional classic using our everyday animation software. Without using any third-party application, we presented a stop-motion story that called for frame-by-frame treatment. To add to this, we wanted to give the entire video a paper-cut treatment to enhance the final output. For this, we dragged the paper effect out of our scribble books and dropped it directly into our animation. We recreated types of shadows, made out solids uneven and added texture to make it more realistic and proceeded with different other methods too.

The video heroes all 3 packaging types. We hooked a season to every colour. The orange colour went close to the warmth, and hence, fall. While the packaging had waves of shades of orange, our paper-cut animation picked lighter shades and fit in the composition. To add more drama to it, we animated some leaves and dropped them over the composition. Next up was the packaging starring blue and green. For the background, a pale shade of blue was chosen to elaborate on the rainy season. The green indicated the freshness that the rains bought. With the VFX techniques that we absolutely love, we got some rain. The same pale cloud helped us make a great transition and landed us at another scene that was decorated with snow. Yes, snowy winter’s time! This time, we chose to contrast the packaging and pick a different background. Worked wonders! Even though the background was contrasting, we ensured that we stuck by the brand colours in some way or the other.

The last scene got us a line-up of all three seasons, all the packaging styles and put in the limelight the new launches! Rather than making a collage, we bound all the styles together by making the products fit on the mountain line- giving us continuity.

When we thought of this style, we asked ourselves, “Why do we choose Chitale Milk?” We got the answers without having to think much and that’s how we decided on the establishing compose of the video. Using the USPs of Chitale Milk, we made a trendy wordy start. This video was set to be on a funky and attractive tone. The visuals shifted quickly to the beats of the music, and this video turned out to be a ramp walk for the milk bags! In this video, we literally got our office’s name in work and had colourful Creative Splash(s)! Adhering to the theme of the packaging, we put our 3D knowledge to use and bought a classy effect to the video. Later, the camera travelled through the gaps and got us a view of different packaging styles. Keeping up with the splashy trend, we also used 2D transitions to shift between frames. Towards the end, we wrapped up our video and went to fetch a glass of Chitale Milk, because it’s ‘Not just today, every day!’

How to define ‘beauty’ in 10 seconds? Many people think it isn’t possible. Well, they haven’t seen our creations! Chitale Milk was getting revamped. How could it be simple? Chitale group introduced 3 new packaging styles and in this video, we picked each one individually, analyzed the colour schemes, found the elements that would match their styles and finally, fit it on a beautiful piece of music. For every package, we found elements that matched the style. Be it majestic designs, a couplet of flowers or assets that beautified the background, our composition embraced it all. The colours complemented each other so well! The minimalistic background animation enhanced the scene too. In the background, a soothing piece of music ran, nestling all the compositions above. The highlight of the video was the camera movement. The shifts and turns and aperture play added the wow factor to the video! Using fine camera animation techniques, we decided on foreground, midground and background and filled the frame accordingly. The additive elements were placed in the foreground and they had their way of animation, just not in focus. This gave depth to the midground and background. Now one may ask, why such a classy look especially for this video, while other videos were very exciting, fast-paced and cool? We all heard and loved the music in this video, and this video was to be presented at one of the most prestigious music fests- The Bhimsen Joshi Sawai Gandharva Sangeet Mahotsav! Chitale Dairy stood as the sponsor of the event and they aired this video at his event. Had to be classy and super-elegant, no?

Another 10-second favourite with bright colours and quick graphics. The milk bags seemed to have a lot of fun in this very video. They twirled, made their special appearance, and grooved with the beats of the music. And while they were enjoying the attention, the backgrounds had to keep up with their styles too. So, the background animations had their starry moments and enjoyed the limelight! With colourful and splashy transitions, our video quickly progressed with different packaging styles, some close-up shots and the milk bags were embracing the details like swirly moments and droplets of water. This video set a playful tone for the brand and emphasized the modernistic approach that the brand has adapted while keeping its roots hooked to the original essence and values!

Chitale Milk is a brand that has been associated with trust, purity and honesty. This 10-second video got us closer to all the emotions that emerge from the ultimate creator. With a lot of VFX and a bit of drama, we rendered a video that held the aspects of our Indian culture. The video timeline had multiple layers, even more cameras and beautiful elements that walked the path we gave them. We bought in the frame the smoke emitted by incense stick and to build a stronger context, idols of our gods were made to appear. Between all this, the milk bags that offer the customers purity and quality were placed. In 10 seconds, we got the elements that represent our culture and the product together, making it a super hit!