In school, we came across one proverb, “Rolling stone gathers no moss.” When asked to expand the idea, the first thought that came to the head was how being still is harmful, and how it is very necessary to be moving. Back then, we didn’t realize that this proverb will not only get us some good grades in our exam papers but also in real life!

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Today, let’s roll along with the Logo Animations! Motion graphics have been the core element of the digital world. What is a logo? A logo is the brand identity of your firm. Whenever you’re thinking of building a logo, the study is necessary as it is the face of your brand. But as the world keeps progressing, the trends take a flip too. Animated logos have conquered the digital world now. Be it a logo for an event management company, a logo for a website or a logo for a corporate company, animations offer a smart welcome to the audience!

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Here are a few reasons why you need an animated logo right now –

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Captures the viewer’s attention

First and the foremost highlight- animated logos capture the viewer’s attention. Not only that, a strong logo immediately establishes a connection with the audience and visually recites a story of the brand. An immediate hike in your brand’s recall value is seen. Whether you post twice a month or twice a week, the logo stays in the audiences’ mind. The logo breathes fresh air as a simple animation sparks up the screen. Build a scenario. When you visit a website, you scroll down and leave at the bottom. Instead, what if you saw a nice animation and in the first 5-10 seconds, you’d know that the show is just about to begin. Yes, that’s the impact we are talking about![/vc_column_text][vc_video link=”https://youtu.be/D_uqA_THfkY”][vc_column_text]

Increases brand awareness

Let’s kickstart this with an example. Bring in front of your eyes the logo of LG. The logo which would look as basic as a face which incorporates the alphabets in it, levelled up with a wink. Or, pick Netflix’s logo animation. The simple typographic animation with the ‘da-dum’ sound has turned out to be the epitome of binge-watching. When you invest in good logo animation, the logo and ultimately your profile becomes vibrant and catches people’s eyes. More the views, more the talks. And more the talks, more brand awareness. Studies have shown that video content leaves a remark on minds and pass on something to remember your brand. We don’t want to go against the reports, do we?!

Evokes emotions

While designing, the animators and designers of the logo animation company clinch their brains and not just add elements but also emotions to the logo. A good animation company understands the importance of a great logo and adds parts that trigger emotions like excitement, happiness, pride and gratefulness. This evokes a pleasant feeling in the audience’s mind and that makes the logo leave its imprint. Positive impressions through animated creations![/vc_column_text][vc_video link=”https://youtu.be/tgJKw5QVrj0″][vc_column_text]

Tailored for brands

While surfing the web, an ad pops up exclaiming, ‘’Get an impressive logo in just 100 rupees!’’ 100 rupees only? Whatta deal. But wait, is it? All the templates, music, elements are used but are they licensed? Not owning copyrights to the elements used is not a smart move. Authenticity is the key, whether in the case of elements, or the case of your logo and thought. Retaining the thought behind the logo is very essential. Customizing the content or building a new one catering to the motives is a bright choice![/vc_column_text][vc_video link=”https://youtu.be/QQgphVPoz1c”][vc_column_text]

Spikes digital marketing

Social media has emerged as a powerful tool in this century. As you make a classy video for your website or social media handle, a traditional still logo can ruin the mood. Also, a white screen when a page is loading is such a mood killer. How cool it’d be if your animation is playing while the data is loading? Super cool! Apart from that, when you polish a presentation by adding an animated logo, the benchmark automatically is set up high. This adds creativity to your presentations. It also tells a story. Logos have the strength to communicate the feel of the brand and what the brand is in a visual and creative way. Logos and digital marketing walk a nice long path together![/vc_column_text][vc_column_text]For establishing a noticeable presence, logo animations will be of great help. All you need is one all-rounder animation company that will help your brand stand out. Don’t you worry. You lay the plan. We do the rest! Creative Splash is an animation, VFX and media house in Pune which deals with all things your brand needs. We also create promotional videos, explainer videos, advertisements, and much more. Creative Splash will act as a brand toolkit for you. We will do your promotional content in a professional way! Want to discuss more? You can mail us at info@creativesplash.co.in. You’re a phone call away from elevating your brand so call us at 8554982761and let’s create a masterpiece together![/vc_column_text][/vc_column][/vc_row]